Figma takes a hit as Google doubles down on ‘vibe design’

This week, Google announced new features for its AI-powered interface tool Stitch—in the process, it signaled that it’s going all-in on “vibe design.” “We are evolving Stitch into an AI-native software design canvas,” Rustin Banks, product manager at Google Labs, wrote on company’s blog, Keynote. “With it, anyone can create, iterate and collaborate to turn natural language into high-fidelity UI designs.” Launched last March during the Google I/O annual developer conference, Stitch sets out to give people an accessible tool for creating front end UI designs for projects like websites or mobile apps. While late to a market already occupied by competitors like Figma and Cursor, Stitch’s new features are catching the industry’s attention and posing a threat to incumbent platforms that are scrambling to keep up with the relentless pace of AI design software updates. [Screenshot: Google] What’s new in Stitch The announcement outlined five