Five Stars, Zero Commitment

Peppes Pizza has a 3.8 on Google. That tells you something about the opinions of people who left reviews. It tells you nothing about whether the company is healthy, growing, or likely to still exist next year. Here's what government records say: Peppes Pizza AS has been operating for 24 years. It employs 1,001 people. Last year it generated 525 million NOK in revenue with a 5.7% profit margin and positive equity. Its commitment score: 83 out of 100. That number — 83 — captures something no review ever could. It's not an opinion. It's the accumulated weight of sustained commitment: years of operation, capital at risk, jobs maintained, revenue earned. You can't fake 24 years. What Reviews Measure vs. What Matters A Google review measures one thing: whether a self-selected individual felt strongly enough to write something after a single experience. The median business gets reviews from less than 1% of its customers. The people who review are systematically unrepresentative — they skew to