How to Build a Sales Signal Tracker That Alerts You When a Prospect Views Your Pricing Page

The Problem You run a solid demo. The prospect seems interested. You follow up a couple of times — no response. Two weeks pass. Then you get a terse email: "We went with another vendor." Here's what you didn't know: in that quiet two-week window, someone from that company visited your pricing page four times. They were still evaluating. They just weren't talking to you. Most sales teams never find out. The signal was there — it just wasn't routed anywhere useful. This post walks through building a lightweight tracker that watches your pricing and docs pages, matches visitors to your open opportunities, and fires a Slack alert to the right rep when a known prospect re-engages. Total cost: $0–$20/month. Why Most CRMs Miss This Signal CRMs are rep-activity systems. They track calls logged, emails sent, and stage changes — actions your team takes. They're not built to passively observe prospect behavior between touchpoints. Intent data platforms do exist, but they operate at a different la