I Built a Prospect Research Agent with Firecrawl and Claude Code

I got tired of Googling prospects before sales calls. Every time I'd prep for an outreach email, I'd spend 20-30 minutes on the same routine. Open their website. Scroll through the About page. Check their LinkedIn. Try to figure out what they sell, how they sell it, and where AI could save them time. Then I'd write a cold email that sounded like every other cold email. So I built a thing. A prospect research agent that takes a company URL and spits out a 1-page briefing in about 90 seconds. I use it for my consulting business, but you could use it for any B2B outreach. The stack is embarrassingly simple. Firecrawl for web scraping. Claude for analysis. That's it. Setting It Up First, install the Firecrawl MCP server. If you're running Claude Code, it's one config entry: { "mcpServers": { "firecrawl": { "command": "npx", "args": ["-y", "firecrawl-mcp"] } } } Set your FIRECRAWL_API_KEY as an environment variable. Free tier gives you 500 credits/month. I've never gone over 200. The Prompt