Your MCP Server Has 10 Distribution Channels You're Not Using

Most MCP server developers build their tool, publish it to npm, and hope someone finds it. That is not a distribution strategy. It is a wish. The reality is that AI agents do not browse npm. They do not read your README. They need programmatic ways to discover, evaluate, and invoke tools at runtime — and most MCP servers are invisible to them. Here are 10 distribution channels that exist today for MCP servers. Most developers are using zero of them. 1. The Official MCP Registry The Model Context Protocol now has an official registry at registry.modelcontextprotocol.io. This is where MCP clients are starting to look for servers programmatically. Publishing here takes one command: npx mcp-publisher publish Your server gets a permanent entry that MCP clients can query. If you have published to npm, you are already halfway there — the registry pulls metadata from your package.json. Why it matters: As MCP clients add auto-discovery features, this registry will be the first place they check.